職業(yè)銷售必備的商務(wù)禮儀（微課程）其它上課時(shí)間：

*各級(jí)銷售人員；客戶服務(wù)人員

培訓(xùn)受眾:

*各級(jí)銷售人員；客戶服務(wù)人員

課程收益:

隨著社會(huì)活動(dòng)的多元化發(fā)展，社交場(chǎng)合的舉止、穿著、交通等商務(wù)禮儀成為銷售人員的必修課，本課程將幫助銷售人員：1.加深理解現(xiàn)代禮儀文明、塑造良好的職業(yè)形象；2.掌握特定場(chǎng)合的商務(wù)行為禮儀的知識(shí)及實(shí)務(wù)；3.提升溝通能力，針對(duì)不同性格的顧客采用不同的溝通方法。

課程大綱：

1.銷售人員商務(wù)著裝
* 外在形象及服飾的重要性
* 銷售人員形象四原則和著裝六不準(zhǔn)
* 商務(wù)著裝的場(chǎng)合及要素
* 女性銷售人員和男性銷售人員的形象要求

2.銷售人員商務(wù)形體禮儀
* 站姿、坐姿——保持良好姿態(tài)的技巧
* 男士和女士的標(biāo)準(zhǔn)站姿和行走姿態(tài)
* 握手——這5秒鐘意味著經(jīng)濟(jì)效益
* 眼神——傳遞內(nèi)心熱情的第一通道
* 微笑——運(yùn)氣和財(cái)富的交換器

3.銷售人員電話禮儀
* 電話禮儀的重要性
* 影響通話質(zhì)量的因素
* 接聽和掛斷電話的禮儀、移動(dòng)電話禮儀

4.銷售人員餐飲禮儀
* 宴請(qǐng)準(zhǔn)備
* 中餐和西餐餐飲禮儀

5.銷售人員公務(wù)禮儀
* 介紹禮儀、遞送名片的原則
* 迎接的禮儀
* 接待陪同禮儀
* 轎車禮儀
* 送別禮儀
* 會(huì)議的、談判、簽約的座次禮儀

6.與客戶溝通和互動(dòng)的技巧
* 通過“聆聽”了解對(duì)方
* 通過“提問”澄清問題
* 通過“表達(dá)”讓對(duì)方理解
* 通過“信任”建立關(guān)系


1. The dress code for salesperson
* The importance of business dress
* 4 principles of the image and 6 “not allowed” in dress code
* How to dress on different occasions
* Dress code for saleswoman and for the salesman

2. The body images of salesperson
* Standing, sitting - the skills to maintain good posture
* Standing for salesman and saleswoman
* Walking
* Shaking hands
* Eye contact
* Smile

3. The telephone etiquette for salesperson
* The importance of telephone etiquette
* The factors for good telephone conversation quality
* How to answer / hang up the phone and use mobile properly

4. Table manners for salesperson
* How to prepare a dinner
* Table manners for Chinese and Western banquets

5. The etiquette in business visit
* How to introduce both parties and give name cards
* How to welcome your guests
* How to accompany them
* How to use a car
* How to say goodbye
* How to arrangement seats

6. The skills of communication and interaction with the customer
* Through the “l(fā)istening” to understand
* Through the “questions” to clarify
* Through the “express” to convince
* Through the “trust” to build the relationship